Installing Digital Signage in an Environment That’s Not Ready For It
In 2016, digital is everywhere, especially when it comes to marketing and branding. Sure, some businesses may still rely on paper products or “old school marketing” in the forms of books, brochures, direct mailings, and traditional billboards, but more and more businesses are turning to digital marketing, especially in the form of digital signage. If your business is not fully utilizing digital marketing, then your business is missing out. Sure, all of the millennials and younger employees may understand and promote the benefits of digital marketing for your business, but the baby boomers that were born in the age of print and make a majority of the decisions for your organizations could use a bit more convincing. Here are three valid points to make to convince your business that they NEED digital signage for their next event.
It’s cost-efficient. Sure, the cost of digital signage may seem steep at first, but it can actually save you a lot of money in the long run. Because digital signage is so much more effective than paper signs, you won’t need to worry about having even half as many signs out. You also won’t need to worry about added costs such as the cost of printing all of the signs. Additionally, you may also have the option of changing the message of your sign. It’s much easier to change the message on a digital sign than it is to go through the process of creating and printing whole new paper signs. All of these things can help to save you both time and money, making the digital signage a cost-efficient investment for your business.
It’s better branding. Traditional paper signs are boring and don’t get noticed. When people look at a paper sign they see just that — a piece of paper. Paper signs can also be hard to read when displayed outdoors as cars go by, making them even more easy to ignore. Digital signage allows your business or brand to stand out from the crowd. They can be extremely attention-grabbing and sometimes even fun and interactive with the use of interactive screens. Digital signage can make your business or brand more memorable so that people will want to find out more about it and/or attend your event or cash in on your latest promotion.
It’s more durable. Traditional paper or cardboard signs may seem like a great idea at the time. You can get multiple signs at a cheap rate. But what happens when it rains, snows, or gets extremely windy outside? Chances are your paper signs will end up in a pile of slush that makes its way down to the sewer. Not only does this mean more pollution for Mother Earth, but it also means that the chances of people actually seeing your signs and knowing about your event or promotion are slim to none. Digital signage offers more durability and can often withstand even the most extreme weather conditions. You won’t have to worry about your sign being destroyed. It’s built to last and to be made visible by many.
Your business may be hesitant to try digital signage at first, but once you witness all of the benefits that digital signage has to offer, you’ll wonder why you didn’t try it sooner!