Why Is Rack Mounting So Important to Your Event's Success and Bottom Line?

Okay, so you’ve come up with the right plan to make your tradeshow booth a success. You’ve constructed an itinerary, designed the signage and even created a bunch of promotional and marketing material in advance to encourage people to visit. You have dotted all of your i’s and crossed at your t’s, including traveling logistics and bringing in the right personnel, to ensure everything goes off without a hitch. With that said, we have one question for you…how are you packing your equipment?

In today’s event marketplace, technology is crucial to bringing people to your booth or show. Oftentimes, there are is just too much to see for the average visitor, so there is steep competition among presenters to get eyes on their presentations. A booth geared towards bringing these people in could include a large 3D glasses free display, featuring your latest marketing tagline or product offerings; an interactive touchscreen kiosk with video, images and more; or a lighting presentation that immediately turns heads.

What’s common for all of these elements is that a lot of equipment is involved to get them up and running. In order to ensure that your technology supports your event needs while remaining within budget, it’s imperative to consider how you’re packing your equipment. One of the first things we would recommend is to have all of your AV equipment pre-wired to insure quality control while minimizing setup time.

The benefit of having all the AV equipment in one rack rather than all separate boxes is clear – packing it in a rack allows for ease of use and reduces risk. This alleviates the need to hook everything into each other and reduces the risk of live troubleshooting that is needed in hooking up every last bit of the equipment if they are not rack mounted. Oftentimes, extensive troubleshooting in the show prep can heighten tension, causing more mistakes and a hostile environment.

In addition to catching mistakes before they happen, this type of preparation also helps hasten the unpacking and avoid miscues that could cause items to become damaged or broken. This should help minimize your risk of not starting on time as well as the cost of replacing items if things get broken. As you consider the elements of your event presentation, we encourage you to examine how you’re packing your equipment to identify if some changes are needed to your process.